White Papers by Dataman Group Direct

  • Introduction to Digital Advertising

    This white paper will give readers an introduction to Digital Advertising. We will focus on the differences between impressions, clicks and conversions, Profit per Impressions, tips on improving click through rates as well as the exciting new opportunities of geofencing. This white paper will...
  • Cross-Selling for Insurance Agents

    The cross-selling opportunities for insurance clients are tremendous. Did you know? 61% of policy holders have only one policy with their agent. 29% have two policies with their agent. 10% have three or more policies with their agent This White paper will give insurance agents lots of...
  • Millennials and Direct Mail - Tips for 2020

    The topic of Millennials and direct mail continues to get a lot of attention from marketers and brand advertisers. The fact is that many Millennials are influenced by direct mail. In many cases, many prefer it over other communication or marketing channels. This White Paper offers statistics...
  • Whitepaper on Integrated Marketing

    Integrated Marketing Helps Businesses Plan Marketing Outreach Every business needs to incorporate an integrated marketing strategy into their outreach. In fact, for 2020 one of your key approaches needs to be using multiple marketing channels to reach the same people. This Integrated...
  • Millennials Want to Do Business with Ethical Companies

    The latest studies by Pew Research Center show that Millennials want to do business with companies they perceive as ethical, sustainable and socially responsible. This white paper will give you some examples and additional information you can use to structure your outreach to this cohort.
  • Direct Marketing for Dental Practices - Where to Begin & What to Expect

    This white paper will give dentists the edge on the competition by providing easy to follow examples for creating a winning direct mail program. List selection, creative and offer are reviewed along with insight about calculating Return on Investment.
  • Case Study - Blinds.com

    There are certain tried & true businesses that rely on direct mail to specific list segments for top ROI. In the window treatment industry, New Homeowners is the #1 target group.
  • Direct Marketing for Roofers

    Any business in the Home Improvement sector needs to market. Roofing companies who use direct mail to target home owners whose homes are more than 10 years old or who are in specific storm markets. This free White paper gives Roofing companies the DM edge!