Content by Dataman Group Direct

  • Required Reading for Solar Marketers

    Solar marketers need to understand the difference between lists, prospects and leads. Often, these terms are used interchangeably - but they couldn't be more different. Marketers in the Solar Energy sector need to use the right data to generate the leads they need for their sales funnel.

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  • Introduction to Digital Advertising

    This white paper will give readers an introduction to Digital Advertising. We will focus on the differences between impressions, clicks and conversions, Profit per Impressions, tips on improving click through rates as well as the exciting new opportunities of geofencing. This white paper will...

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