In the world of pre-need insurance, understanding what motivates consumers to take action can be the key to boosting your sales. It’s not just about offering a product—it’s about addressing real concerns, delivering value, and providing peace of mind. From a marketing perspective, there are four...
When it comes to telemarketing, the old saying "garbage in, garbage out" couldn’t be more true. If you’re working from an outdated or poorly curated phone list, you’re setting yourself up for failure. You’ll waste time calling numbers that no longer exist, reaching the wrong people, or even...
Golden Homeowners, typically aged 65 and over, are financially stable, own their homes, and have disposable income. They represent a market that is growing and often overlooked by brands.
Golden Homeowners are a valuable market for several reasons. First, they have significant purchasing power....
Mortgage brokers who invest in mortgage marketing lists and maintain their marketing efforts during high interest rate periods will find their efforts pay off significantly in the long run. By building relationships, increasing brand awareness, nurturing leads, and gaining a competitive...
The latest Google update, which was just rolled out in May 2024. made several significant changes aimed at improving the quality and relevance of search results.
In this white paper, we’re going to focus on Enhanced Quality Ranking – which has a lot to do with your SEO and where your company...
Independent insurance agents can either rely on their providers to provide them with decent marketing materials – or they have to do it on their own.
Many independent agents use postcards for their outbound marketing. It’s highly targeted, cost-effective and can generate leads for your agency...
In an age dominated by digital communication, it's easy to overlook the power and personal touch of traditional direct mail. Yet, for non-profits aiming to expand their donor base, direct mail remains an indispensable tool.
This White Paper explores how direct mail can not only coexist with...
Many of you joined me at the panel session on AI at last month’s WQA conference. I’ve gotten a lot of requests for more information about using AI, how to prompt, and the different opportunities there are to use AI in marketing.
I want to continue the conversation.
In today’s blog, I asked my...
Trigger data is like the fireworks of the data world. And, the magic of trigger marketing is that you can really boost your response and sales – and get real results!
It's all about those exciting moments when something happens, setting off a chain reaction of data collection, processing, and...
This white paper offers Water Quality Dealers a roadmap to success by using valuable information from the WQA Consumer Opinion Study as a framework.
According to the 2023 WQA Consumer Opinion Study, almost 50% of American homeowners have some kind of water filter in their homes. That percentage...
There is no question that marketing to New Homeowners during the holiday season is a wise investment. New homeowners can be excellent prospects for holiday marketing campaigns – just like they are all year long. Just think, they are a defined group with specific needs that often have no...
In the dynamic realm of the mortgage industry, staying abreast of evolving marketing strategies is pivotal for success. This white paper explores key approaches that leverage both digital and traditional methods to effectively generate the leads mortgage brokers need to succeed in today's...
In the fast-paced world of business, where competition is fierce and consumers are bombarded with endless options, establishing a connection with your audience goes beyond mere transactions. While discounts may catch a customer's eye momentarily, it is trust that lays the foundation for...
Tips on Insurance Direct Mail
The 2023 State of Direct Mail study showed that 75% of consumers read insurance direct mail and/or save it to read later.
Agents who want to spend their marketing dollars wisely need to remember that statistic. In the world of marketing, direct mail provides the...
Are you looking to take your marketing strategy to the next level and stay ahead of the competition? If so, then using a new homeowner list could be the game-changer you've been searching for.
A new homeowner list provides valuable insights into potential customers who have recently purchased...
The only way to grow your dental practice is to increase your new patient numbers. These are the top 6 ways to attract new patients to your dental practice:
• #1 Offer New Patient Promotions
• #2 Embrace New Dental Technology
• #3 Design a Professional Website
• #4 Run Online Ads for Your...
The millennial generation, born between the early 1980s and the mid-1990s, has garnered significant attention in recent years for their unique perspectives, preferences, and behaviors. One prominent aspect of their lives is their inclination to relocate more frequently compared to previous...
Empower your funeral home to effectively compete against the big brand names and cement its position in the hearts and minds of the community you serve.
Finding financial prospects who are interested in protecting their retirement requires a targeted marketing strategy.
This white paper gives you 15 tactics you can use to improve your marketing strategy. Here are some steps you can consider:
Identify your target audience: Define the...
In today's digital age, it's easy to overlook traditional marketing methods like direct mail.
However, when it comes to generating mortgage protection leads, direct mail to New Homeowners is the smart and effective choice.
With the right strategy, direct mail can offer a personal touch that...
New Homeowners are a profitable market segment for many businesses. Discover the success of targeting new homeowners with accurate list data. Our guide provides you with everything you need to locate the perfect list of new homeowners for your business.
For any of you direct mail deniers out there, it’s not the same direct mail from the past. It’s not “spray and pray” and it’s certainly NOT junk.
Direct mail today is a personalized, well-planned, marketing channel that has a high read rate, high response rate. It guides buyer intent, moving...
Postcard marketing gives your business an edge over the competition. An eye-catching, well-designed postcard can go a long way in advertising your business.
You can really excite your recipients with customized printed postcards. It’s a hugely effective way to reach your target audience and...
New Homeowners need to make smart decisions when they move into their new homes. Many new homeowners want Everything - with a capital E. This white paper outlines the top products new homeowners should concentrate on.
Dataman Group Direct is the premier distributor of New Homeowner data,...
In turbulent times, consumer trust is paramount. And it’s easier to lose customers than it is to get them. Today’s unstable economy, fluctuating interest rates and ongoing pandemic are creating precarious conditions for consumers.
For businesses, this kind of instability underlines the...
Every solar company needs to generate their own leads. Most "hot leads" are sold by your competitors, which means you need to make sure you have the ability to target the best possible prospects for your solar business. Learn how by reading this!
Every accountant needs to market. For annual tax prep, accountants succeed with New Homeowners. To increase commercial business; accountants reach out to new businesses or small to medium-sized businesses. For accounting firms who want to increase payroll business, we offer a payroll prospect file.
This new Whitepaper: How to Market Medicare Advantage and Open Enrollment gives insurance agents practical information to improve their marketing efforts.
This White paper was written for businesses in the home improvement industry. It gives business owners insight into making the most out of their marketing dollars by targeting homeowners who can afford their products. Business owners and marketing managers will learn how to reach their prime...
This white paper gives water quality dealers actionable tips they can use to drive their marketing strategy. We are using the 2021 WQA Consumer Opinion Study as the basis for this research.
Solar marketers need to understand the difference between lists, prospects and leads. Often, these terms are used interchangeably - but they couldn't be more different.
Marketers in the Solar Energy sector need to use the right data to generate the leads they need for their sales funnel.
This white paper will give readers an introduction to Digital Advertising. We will focus on the differences between impressions, clicks and conversions, Profit per Impressions, tips on improving click through rates as well as the exciting new opportunities of geofencing. This white paper will...
The cross-selling opportunities for insurance clients are tremendous.
Did you know?
61% of policy holders have only one policy with their agent.
29% have two policies with their agent.
10% have three or more policies with their agent
This White paper will give insurance agents lots of...
The topic of Millennials and direct mail continues to get a lot of attention from marketers and brand advertisers. The fact is that many Millennials are influenced by direct mail. In many cases, many prefer it over other communication or marketing channels.
This White Paper offers statistics...
Integrated Marketing Helps Businesses Plan Marketing Outreach
Every business needs to incorporate an integrated marketing strategy into their outreach. In fact, for 2020 one of your key approaches needs to be using multiple marketing channels to reach the same people.
This Integrated...
The latest studies by Pew Research Center show that Millennials want to do business with companies they perceive as ethical, sustainable and socially responsible.
This white paper will give you some examples and additional information you can use to structure your outreach to this cohort.
This white paper will give dentists the edge on the competition by providing easy to follow examples for creating a winning direct mail program. List selection, creative and offer are reviewed along with insight about calculating Return on Investment.
Mortgage companies who are looking for new customers can use direct mail to pinpoint their best possible prospects, easily & cost-effectively. These tips will help mortgage companies be successful
There are certain tried & true businesses that rely on direct mail to specific list segments for top ROI.
In the window treatment industry, New Homeowners is the #1 target group.
Any business in the Home Improvement sector needs to market. Roofing companies who use direct mail to target home owners whose homes are more than 10 years old or who are in specific storm markets. This free White paper gives Roofing companies the DM edge!
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