White Papers by Dataman Group Direct

  • Direct Marketing for Accountants

    Every accountant needs to market. For annual tax prep, accountants succeed with New Homeowners. To increase commercial business; accountants reach out to new businesses or small to medium-sized businesses. For accounting firms who want to increase payroll business, we offer a payroll prospect file.
  • How to Market Medicare Advantage and Open Enrollment

    This new Whitepaper: How to Market Medicare Advantage and Open Enrollment gives insurance agents practical information to improve their marketing efforts.
  • Targeting Your Best Prospects by Credit Score

    This White paper was written for businesses in the home improvement industry. It gives business owners insight into making the most out of their marketing dollars by targeting homeowners who can afford their products. Business owners and marketing managers will learn how to reach their prime...
  • Using WQA Consumer Research to Define Marketing Strategy

    This white paper gives water quality dealers actionable tips they can use to drive their marketing strategy. We are using the 2021 WQA Consumer Opinion Study as the basis for this research.
  • Required Reading for Solar Marketers

    Solar marketers need to understand the difference between lists, prospects and leads. Often, these terms are used interchangeably - but they couldn't be more different. Marketers in the Solar Energy sector need to use the right data to generate the leads they need for their sales funnel.
  • Introduction to Digital Advertising

    This white paper will give readers an introduction to Digital Advertising. We will focus on the differences between impressions, clicks and conversions, Profit per Impressions, tips on improving click through rates as well as the exciting new opportunities of geofencing. This white paper will...
  • Cross-Selling for Insurance Agents

    The cross-selling opportunities for insurance clients are tremendous. Did you know? 61% of policy holders have only one policy with their agent. 29% have two policies with their agent. 10% have three or more policies with their agent This White paper will give insurance agents lots of...
  • Millennials and Direct Mail - Tips for 2020

    The topic of Millennials and direct mail continues to get a lot of attention from marketers and brand advertisers. The fact is that many Millennials are influenced by direct mail. In many cases, many prefer it over other communication or marketing channels. This White Paper offers statistics...
  • Whitepaper on Integrated Marketing

    Integrated Marketing Helps Businesses Plan Marketing Outreach Every business needs to incorporate an integrated marketing strategy into their outreach. In fact, for 2020 one of your key approaches needs to be using multiple marketing channels to reach the same people. This Integrated...
  • Millennials Want to Do Business with Ethical Companies

    The latest studies by Pew Research Center show that Millennials want to do business with companies they perceive as ethical, sustainable and socially responsible. This white paper will give you some examples and additional information you can use to structure your outreach to this cohort.
  • Case Study - Blinds.com

    There are certain tried & true businesses that rely on direct mail to specific list segments for top ROI. In the window treatment industry, New Homeowners is the #1 target group.
  • Direct Marketing for Roofers

    Any business in the Home Improvement sector needs to market. Roofing companies who use direct mail to target home owners whose homes are more than 10 years old or who are in specific storm markets. This free White paper gives Roofing companies the DM edge!