Direct Mail Statistics for 2023
Publisher: Dataman Group Direct
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For any of you direct mail deniers out there, it’s not the same direct mail from the past. It’s not “spray and pray” and it’s certainly NOT junk. Direct mail today is a personalized, well-planned, marketing channel that has a high read rate, high response rate. It guides buyer intent, moving the recipient from channel to channel. In fact, direct mail works best as an anchor to other channels, combining to create higher response. Studies show that when it’s coupled with digital media, direct mail increases conversions by 10% - 25%. Bottom line, it’s got to be relevant. If it’s not significant to the recipient, it’s a waste of your time and money. There are so many statistics in the marketplace that confirm that direct mail is hot. This White Paper shares many of the top numbers with you.
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