Content Summary
The 2023 State of Direct Mail study showed that 75% of consumers read insurance direct mail and/or save it to read later.
Agents who want to spend their marketing dollars wisely need to remember that statistic. In the world of marketing, direct mail provides the highest ROI of any channel.
Direct mail is a relevant and effective way to get your message into someone’s home. Of course, the key to being relevant is mailing the right message to the right people at the right time.
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