Marketing in a New Era: Reaching Golden Homeowners Today

Golden Homeowners, typically aged 65 and over, are financially stable, own their homes, and have disposable income. They represent a market that is growing and often overlooked by brands.

Golden Homeowners are a valuable market for several reasons. First, they have significant purchasing power. Did you know that nearly 80% of adults aged 65 and over own their homes, and many have paid off their mortgages? This financial stability allows them to spend on home improvements, healthcare, and leisure activities.

READ MORE