Marketing in a New Era: Reaching Golden Homeowners Today
Publisher: Dataman Group Direct
Access this content
Your content has been opened.
Marketing in a New Era: Reaching Golden Homeowners Today has been emailed to . Entered the wrong email?
Don't see the content in your inbox?
Make sure to check your spam and other messages folders.
Can't get to your email right now?
To complete your registration and access this content, enter the sign-in code sent to your email.
Please enter a valid verification code.
Code sent to:
Register to access this content
By accessing content on the CMR Marketing Solutions Directory you agree to our Terms of Service and Privacy Policy; and, you acknowledge that your information may be shared with the content publisher.
Golden Homeowners, typically aged 65 and over, are financially stable, own their homes, and have disposable income. They represent a market that is growing and often overlooked by brands. Golden Homeowners are a valuable market for several reasons. First, they have significant purchasing power. Did you know that nearly 80% of adults aged 65 and over own their homes, and many have paid off their mortgages? This financial stability allows them to spend on home improvements, healthcare, and leisure activities. READ MORE