Building your Water Quality Dealership with a Cornerstone of Trust

In turbulent times, consumer trust is paramount. And it’s easier to lose customers than it is to get them. Today’s unstable economy, fluctuating interest rates and ongoing pandemic are creating precarious conditions for consumers. For businesses, this kind of instability underlines the importance of consumer trust. Right now, we see that consumers are prioritizing good-value pricing and strengthening the relationships they already have with their favorite, long-established brands. The entire water quality industry is uniquely positioned to take advantage of this trend. At its’ most basic, our marketing promotes safety, cleanliness and good health. Based on all the WQA Consumer Opinion studies, we know that almost 40% of Americans do not trust the quality of tap water. Half of American households report that they rely on either a water treatment system or bottled water for quality drinking water in their homes. This is a great opportunity to sell a water treatment system and position your Dealership as a provider of safer water and a better lifestyle