White Papers for Direct Marketing and Advertising Providers

  • Maximizing Market Insights: The Power of Local Market Research

    In today's fast-paced business landscape, understanding consumer behavior and market dynamics is crucial for staying ahead of the competition. As companies increasingly turn to market research to inform their strategic decisions, the debate between local and national vendors is more pertinent...
  • Focus On: Go-To-Market

    As a sales leader at a small firm, you are often wearing many hats, taking into account numerous factors that inform your strategic priorities and day-to-day execution. The following checklist was developed to help you plan your sales and marketing efforts by identifying priorities and gaps and...
  • MediaBrains: Medit Kit and Advertising Options

    Learn more about the advertising options provided by MediaBrains.
  • Sales Enablement Software

    Does this sound like your company? Your current software doesn’t fit your distribution pipeline, it isn’t integrated with your customer and inventory data, and instead of enabling reps to sell more products, it often creates hours of busy work that reps hate doing.
  • About Us

    Web App For You provides the solutions you need to innovate & accelerate business. We work in most of the IT domains and help our clients to scale their business by our innovative products and solutions. We closely work with our customer to deliver better solutions with added values. We always...
  • How to Leverage Third Party Data in a Privacy-Centric World

    NEW PRIVACY LAWS and the decline of browser cookies are making it more challenging for marketers to utilize third party data. As these changes take effect, confusion still remains on how marketers can utilize different types of data (while still remaining compliant.)
  • 5 Reasons Skype for Business is a Natural Fit for the Contact Center

    Thousands of companies have successfully deployed millions of Skype for Business seats, yet many still don’t think of Skype for Business as a platform for their contact center. What they may not know is that Skype for Business is a natural fit and has significant advantages over legacy PBX...
  • Email Marketing Guide

    Email is an extremely important and effective means of communication and is used by millions of Americans on a daily basis for personal and commercial purposes. Its convenience and efficiency, however, are increasingly threatened by the rise in spam. Spam currently accounts for over ...
  • Find Success at the Nexus of Consumer Needs

    Any marketer not aware of the tremendous growth across three key dimensions might be accused of living under a rock in 2015, but it’s in tying them together where we understand them in context. The three dimensions here are: Device, Intent, and Content. (Aka Mobile, Local, Video)
  • Boost Email Relevancy with Dynamic Content

    When properly executed, dynamic content is an effective way to capture your recipient’s attention, personalize the customer experience, and dramatically improve the relevance of your content through one-to-one marketing messages. Use dynamic content to create personalized email programs...
  • Get With the Lingo - Native Advertising

    Native advertising has developed not only as an exciting new way for digital marketers to engage with consumers, but also as a new source of advertising revenue for publishers. Native advertising has a number of definitions because its meaning lies essentially in the eye of the beholder,...
  • Top 15 Tips For Hiring The Right Lead Generation Company

    Avoid Costly Mistakes and Headaches Researching Companies
  • Self-Service Support for Fast-Growing Companies

    In this guide, you’ll learn how self-service can lower costs, improve productivity, and lead to a more personalized and profitable customer experience.
  • State of the Medium: Interactive Advertising

    No. 1 in a series of white papers from Cooper+Simmons Media Architects.
  • Extraordinary Experiences

    In a national survey, conducted in March 2013, hawkeye compared some of America’s best-known brand “experiences” for consumer awareness, participation, favorability and influence on purchase. All the programs surveyed were from major brands and have been praised within the marketing community....
  • Web Marketing: 5 Tips To Closing The Leads To Sales Loop

    We all want to push the easy button when it comes to industrial Internet and web marketing, but there is no single magic bullet. It’s a process that requires constant attention and refinement. There are, however, some generally agreed upon tactics to developing a strong Internet and web...