White Papers for Direct Marketing and Advertising Providers

  • Sales Enablement Software

    Does this sound like your company? Your current software doesn’t fit your distribution pipeline, it isn’t integrated with your customer and inventory data, and instead of enabling reps to sell more products, it often creates hours of busy work that reps hate doing.

  • 7 Ways to Incorporate ChatGPT into Your SEO Strategy

    Discover how to leverage the power of ChatGPT for your SEO strategy with these 7 tips. Contact ThrivePOP today for tailored digital marketing solutions.

  • About Us

    Web App For You provides the solutions you need to innovate & accelerate business. We work in most of the IT domains and help our clients to scale their business by our innovative products and solutions. We closely work with our customer to deliver better solutions with added values. We always...

  • How to Leverage Third Party Data in a Privacy-Centric World

    NEW PRIVACY LAWS and the decline of browser cookies are making it more challenging for marketers to utilize third party data. As these changes take effect, confusion still remains on how marketers can utilize different types of data (while still remaining compliant.)

  • USPS Informed Delivery: Get More From Your Mail

    While nothing can replace the tactile value of hard copy mail, you can now communicate digitally with direct mail. Yes, the United States Postal Service has gone digital. With Informed Delivery, online marketing efforts can now be connected with printed mail by providing residential consumers a...

  • Closing the Revolving Door

    Staff and Agent retention was a ‘hot’ button topic in the call center industry 20 years ago and still is one now. So how is it that the same issue that ‘dogged’ call centers two decades ago is still a ‘front burner’ issue today? In this article we will look at what you can do, today, in your...

  • 10 Critical Rules for Effective Document Management

    Finding effective solutions for managing business data is one of the biggest obstacles businesses encounter in reducing costs, improving service, increasing productivity, and meeting regulatory requirements. Companies around the world have realized that manual and...

  • Find Success at the Nexus of Consumer Needs

    Any marketer not aware of the tremendous growth across three key dimensions might be accused of living under a rock in 2015, but it’s in tying them together where we understand them in context. The three dimensions here are: Device, Intent, and Content. (Aka Mobile, Local, Video)

  • Boost Email Relevancy with Dynamic Content

    When properly executed, dynamic content is an effective way to capture your recipient’s attention, personalize the customer experience, and dramatically improve the relevance of your content through one-to-one marketing messages. Use dynamic content to create personalized email programs...

  • Getting to Know the Future's Top Marketing Priority - It's Personal

    If you’re not already personalizing your marketing, you better start. Personalized messages are more relevant, which makes them more compelling. Compelling messages help generate more interest, which will lead to more sales opportunities. And that’s going to make you and your business more...

  • Top 15 Tips For Hiring The Right Lead Generation Company

    Avoid Costly Mistakes and Headaches Researching Companies

  • Self-Service Support for Fast-Growing Companies

    In this guide, you’ll learn how self-service can lower costs, improve productivity, and lead to a more personalized and profitable customer experience.

  • State of the Medium: Interactive Advertising

    No. 1 in a series of white papers from Cooper+Simmons Media Architects.

  • Web Marketing: 5 Tips To Closing The Leads To Sales Loop

    We all want to push the easy button when it comes to industrial Internet and web marketing, but there is no single magic bullet. It’s a process that requires constant attention and refinement. There are, however, some generally agreed upon tactics to developing a strong Internet and web...

  • Generational Marketing Balancing Act: Now We Are Six

    An update to our 2009 report. Not only is there another generation in the marketing mix, we've moved beyond what devices we use to access content to what kind of content we prefer to access. As smart marketers, we must tailor our content to engage an age range from 18-80.

  • Effective CRM Solutions for Small to Medium Sized Businesses

    Small to medium sized (SMB) companies have many choices of CRM software opons, yet choosing a soluteon that actually meets their needs is a tremendous challenge. SMB have needs that are as great as any large company but do not possess the financial resources. Enterprise CRM solutions are far...

  • Marketing Automation Implementation Guide

    9 Simple steps to follow that will demonstrate how to implement an automated solution.

  • Discover how outbound telemarketing is vital to business growth

    In today's inbound marketing world, generating qualified leads is still the biggest challenge. With shrinking budgets and resources, this challenge becomes even greater. Download this information-packed White Paper now and learn how and why outbound telemarketing is the key to meeting this...

  • Sharpen Your Focus. Recalibrate Your Brand.

    Does it sometimes feel like your communications campaigns have become more like "random acts of marketing" instead of a cohesive, integrated program. The answer might be a brand recalibration. Read how.

  • Marketing on the Move

    We've published a new white paper on mobile marketing on hawkeyeww. Called Marketing on the Move, it includes a point of view on mobile, stats and case studies, and an infographic showing how fast its growing and where its headed.

  • 7 Business Challenges You Can Overcome by Recording and Monitoring Customer Conversations

    As businesses navigate progressively competitive waters, customer service often arises as the key differentiator, making call recording and speech analytics applications increasingly useful for companies to gain and maintain an edge, identify their niche, and hone their operational...

  • How to clean your dirty data

    Steps for automated data B2B cleansing. Recommended for large CRM databases. Includes snapshots of sample reports, graphs and case study. If your database needs manual cleaning, please contact us for further details.

  • B2B Crosses Channels: Barriers & Solutions to Effective Implementation

    It’s no secret—the B2B space evolved in the last decade, and now encompasses much more than mere lead generation. B2B marketers are not only expected to cater to prospective buyers in an online, offline and mobile setting, but to quantify each marketing activity’s precise impact on revenue....

  • Increase College Enrollment with Social Media 2.0

    Colleges and universities clearly understand the usefulness of social media in connecting with prospective students, but it is imperative to strategically leverage student content – across a variety of networks – to use it effectively. In addition, institutions must be innovative in their...

  • Considerations for a Successful B2B Product Launch

    Across industries, product development entails all types of activities, from market research to testing and launch to market. Research tells us that with the product developed and ready for sale, many companies simply pass it along to sales and hope for the best. A recent study published by...

  • SK&A’s 50 Largest Medical Groups

    With 487 office locations and nearly 7,832 employed physicians, Kaiser Permanente is the largest U.S. medical Group. See the other top groups in this updated free market insight report from SK&A. Use this intelligence to identify the most dominant players, and target the top executives who make...

  • The Halo Effect: Balancing Authenticity and Reputation in Corporate Social Responsibility

    What is the appropriate approach to communicating a company's commitment to corporate social responsibility (CSR), including philanthropy and employee volunteer efforts? This whitepaper examines four principles for strengthening your CSR communications and properly aligning philanthropic and...

  • Techniques for Effective Customer Lifecycle Marketing

    In today’s challenging business climate, companies are looking to transform the way they nurture business relationships throughout the customer lifecycle – from initial contact to brand advocacy.

  • Win Back Lost Customers with Email Append

    This white paper describes how to use email append to add verified customer email addresses to your database to implement cost-effective “win back” email campaigns for greater profitability.

  • Give the Gift of Chat: Implementing Live Chat into Customer Service

    If properly leveraged, Live Chat can greatly enhance the efficacy of a firm’s website. The flexibility of Live Chat allows it to be used in a variety of ways including; customer service and product sales/promotion. The benefits of immediate response and ability to help multiple customers at...

  • Why is Business-to-Business Marketing Special?

    Take a look into the world of B2B marketing and explore what makes these types of buyer-seller relationships distinctive. Learn how you can leverage these differences to properly approach a relationship with a business buyer. Though they share the same end goal, to close a sale, business to...

  • Brand Strategies for B2B Mergers and Acquisitions

    For the B2B marketer, there is nothing like a merger or acquisition for bringing brand strategy decisions and implementation issues to the front.
5/21/21- Marketing- MR
12/28/20- 3:1- Mktg. Sol.
5/21/21- Marketing- MR
12/28/20- 3:1- Mktg. Sol.