White Papers for Direct Marketing and Advertising Providers

• MediaBrains Directory Network: A Case Study of The Assessment Company

  Learn how The Assessment Company utilized the MediaBrains directory network to achieve a higher return on investment than any other online pay-per-click advertising solutions.

• Targeting Your Best Prospects by Credit Score

  This White paper was written for businesses in the home improvement industry. It gives business owners insight into making the most out of their marketing dollars by targeting homeowners who can afford their products. Business owners and marketing managers will learn how to reach their prime...

• Pragmatic Personalization: Being Direct in an Age of Relevant Marketing

  Customers and prospects are exposed to 5,000 advertising messages a day, or more. Marketers have long known that addressing them by name, and tailoring communications to their circumstances, offers a better shot at “connecting” with individuals through all that noise, generating leads, making...

• TRUSTING THOSE YOU TRUST WITH YOUR MOST VALUABLE ASSET

  The agents on the frontline want to help customers. They want to resolve issues, and to deliver the desired customer experience and the brand promise. Doing these things results in happier customers and happier agents (as they were dealing with happy customers). Not providing the tools to enable...

• 10 Steps to Improve Your Lead Management Process

  Marketing tech has incredible potential — but making it deliver is the hard part. Get a fresh perspective on the tech, tools and talent you need to get the ROI you want.

• 5 Mobile personas you need to know

  Nearly every modern consumer wields at least one—and often multiple—mobile devices. Understanding mobile users’ needs and behavior is key to engaging them effectively. But as SMITH’s Strategy & Insight team’s research reveals, mobile sapiens are hardly a homogenous group. There’s tremendous...

• 10 Critical Rules for Effective Document Management

  Finding effective solutions for managing business data is one of the biggest obstacles businesses encounter in reducing costs, improving service, increasing productivity, and meeting regulatory requirements. Companies around the world have realized that manual and...

• How to cut marketing costs through marketing automation

  Download our latest eBook and learn about the 10 Key Decision Factors in improving service for your channel partners while cutting marketing overhead costs. * Understand the differences between a human and automated solution * Learn the 10 key differences resulting from your decision *...

• Boost Email Relevancy with Dynamic Content

  When properly executed, dynamic content is an effective way to capture your recipient’s attention, personalize the customer experience, and dramatically improve the relevance of your content through one-to-one marketing messages. Use dynamic content to create personalized email programs...

• Getting to Know the Future's Top Marketing Priority - It's Personal

  If you’re not already personalizing your marketing, you better start. Personalized messages are more relevant, which makes them more compelling. Compelling messages help generate more interest, which will lead to more sales opportunities. And that’s going to make you and your business more...

• Top 15 Tips For Hiring The Right Lead Generation Company

  Avoid Costly Mistakes and Headaches Researching Companies

• Self-Service Support for Fast-Growing Companies

  In this guide, you’ll learn how self-service can lower costs, improve productivity, and lead to a more personalized and profitable customer experience.

• State of the Medium: Interactive Advertising

  No. 1 in a series of white papers from Cooper+Simmons Media Architects.

• Web Marketing: 5 Tips To Closing The Leads To Sales Loop

  We all want to push the easy button when it comes to industrial Internet and web marketing, but there is no single magic bullet. It’s a process that requires constant attention and refinement. There are, however, some generally agreed upon tactics to developing a strong Internet and web...

• Generational Marketing Balancing Act: Now We Are Six

  An update to our 2009 report. Not only is there another generation in the marketing mix, we've moved beyond what devices we use to access content to what kind of content we prefer to access. As smart marketers, we must tailor our content to engage an age range from 18-80.

• Effective CRM Solutions for Small to Medium Sized Businesses

  Small to medium sized (SMB) companies have many choices of CRM software opons, yet choosing a soluteon that actually meets their needs is a tremendous challenge. SMB have needs that are as great as any large company but do not possess the financial resources. Enterprise CRM solutions are far...

• Marketing Automation Implementation Guide

  9 Simple steps to follow that will demonstrate how to implement an automated solution.

• Discover how outbound telemarketing is vital to business growth

  In today's inbound marketing world, generating qualified leads is still the biggest challenge. With shrinking budgets and resources, this challenge becomes even greater. Download this information-packed White Paper now and learn how and why outbound telemarketing is the key to meeting this...

• Sharpen Your Focus. Recalibrate Your Brand.

  Does it sometimes feel like your communications campaigns have become more like "random acts of marketing" instead of a cohesive, integrated program. The answer might be a brand recalibration. Read how.

• Marketing on the Move

  We've published a new white paper on mobile marketing on hawkeyeww. Called Marketing on the Move, it includes a point of view on mobile, stats and case studies, and an infographic showing how fast its growing and where its headed.

• How to clean your dirty data

  Steps for automated data B2B cleansing. Recommended for large CRM databases. Includes snapshots of sample reports, graphs and case study. If your database needs manual cleaning, please contact us for further details.

• B2B Crosses Channels: Barriers & Solutions to Effective Implementation

  It’s no secret—the B2B space evolved in the last decade, and now encompasses much more than mere lead generation. B2B marketers are not only expected to cater to prospective buyers in an online, offline and mobile setting, but to quantify each marketing activity’s precise impact on revenue....

• Increase College Enrollment with Social Media 2.0

  Colleges and universities clearly understand the usefulness of social media in connecting with prospective students, but it is imperative to strategically leverage student content – across a variety of networks – to use it effectively. In addition, institutions must be innovative in their...

• B2B Marketing: Why Content is the New Creative

  A revolution is brewing in the world of B2B marketing. Lack of differentiation, fragmented media, complex regulation and brutal competition has turned decision making into a Rubik’s Cube for corporate buyers of enterprise products and services. To differentiate themselves in the morass, smart...

• PR 2.0 - Telling Your B2B Marketing Story

  With the evolution to digital outlets and the explosion of information channels, the field of public relations has seen a dramatic shift. With more avenues of communication coming online seemingly every day, B2B marketers are discovering that varied attention sources are necessary to capture the...