White Papers for Direct Marketing and Advertising Providers

  • Create a survey three ways

    A guide to crafting questions from scratch, with AI, or by using templates Learn the latest best practices on writing effective survey questions and creating surveys that engage respondents, delivering valuable insights that drive action. • Start from scratch and customize every question and...

  • The Ultimate HCM Software Buyer's Guide

    This comprehensive HCM Software Buyer's Guide equips decision-makers with essential knowledge to navigate the complex landscape of Human Capital Management solutions. The guide begins by introducing HCM software and its importance in modern business operations. It then delves into key features,...

  • Maximizing Market Insights: The Power of Local Market Research

    In today's fast-paced business landscape, understanding consumer behavior and market dynamics is crucial for staying ahead of the competition. As companies increasingly turn to market research to inform their strategic decisions, the debate between local and national vendors is more pertinent...

  • Focus On: Go-To-Market

    As a sales leader at a small firm, you are often wearing many hats, taking into account numerous factors that inform your strategic priorities and day-to-day execution. The following checklist was developed to help you plan your sales and marketing efforts by identifying priorities and gaps and...

  • From Insights to Action Empowering Your Digital Marketing with 3rd Party Data Activation

    In today's ever-evolving digital landscape, marketing practices have undergone a profound transformation. Traditional one-size-fits-all approaches have given way to more personalized and data-driven strategies. Businesses now have access to an abundance of consumer data, providing unprecedented...

  • Why Distributors Are Moving to the Cloud

    A CRM hosted on the cloud and accessed via the internet is becoming the go-to choice for distributors. Many other industries are already largely using cloud-based SaaS, and lately distributors are choosing it over the alternative of on-premises software. But Why?

  • Printing A New Plan For Direct Marketers How and Why Inkjet is Key to Your Company’s Future Success

    While the benefits of inkjet technology are many — shortened project turnaround times, unlimited versioning, cost savings — its primary value lies in the ability to personalize messaging. Inkjet offers the opportunity for brands to achieve one-to-one dialog with customers and prospects, which is...

  • IMPROVING CX ON A BUDGET

    Customers are the best source for understanding the Customer Experience, and there are a number of sophisticated methods for gathering their feedback. Some companies have large departments dedicated to Customer Experience and analysis of customer opinion. But what if you’re a Customer...

  • 5 Reasons Your B2B Mobile App Will Fail

    A B2B mobile app can add enormous value, but development mistakes hold many marketers back. Get the info you need to create a winning mobile strategy.

  • 5 Reasons Skype for Business is a Natural Fit for the Contact Center

    Thousands of companies have successfully deployed millions of Skype for Business seats, yet many still don’t think of Skype for Business as a platform for their contact center. What they may not know is that Skype for Business is a natural fit and has significant advantages over legacy PBX...

  • Online Protective Services for Intake (Child care services) for ELCs

    Online Child Care Services

  • Email Marketing Guide

    Email is an extremely important and effective means of communication and is used by millions of Americans on a daily basis for personal and commercial purposes. Its convenience and efficiency, however, are increasingly threatened by the rise in spam. Spam currently accounts for over ...

  • Find Success at the Nexus of Consumer Needs

    Any marketer not aware of the tremendous growth across three key dimensions might be accused of living under a rock in 2015, but it’s in tying them together where we understand them in context. The three dimensions here are: Device, Intent, and Content. (Aka Mobile, Local, Video)

  • Boost Email Relevancy with Dynamic Content

    When properly executed, dynamic content is an effective way to capture your recipient’s attention, personalize the customer experience, and dramatically improve the relevance of your content through one-to-one marketing messages. Use dynamic content to create personalized email programs...

  • Get With the Lingo - Native Advertising

    Native advertising has developed not only as an exciting new way for digital marketers to engage with consumers, but also as a new source of advertising revenue for publishers. Native advertising has a number of definitions because its meaning lies essentially in the eye of the beholder,...

  • Top 15 Tips For Hiring The Right Lead Generation Company

    Avoid Costly Mistakes and Headaches Researching Companies

  • Self-Service Support for Fast-Growing Companies

    In this guide, you’ll learn how self-service can lower costs, improve productivity, and lead to a more personalized and profitable customer experience.

  • State of the Medium: Interactive Advertising

    No. 1 in a series of white papers from Cooper+Simmons Media Architects.

  • Extraordinary Experiences

    In a national survey, conducted in March 2013, hawkeye compared some of America’s best-known brand “experiences” for consumer awareness, participation, favorability and influence on purchase. All the programs surveyed were from major brands and have been praised within the marketing community....
10/4/24- CMR - MR
10/4/24- CMR - MR