White Papers for Direct Marketing and Advertising Providers

This White paper was written for businesses in the home improvement industry. It gives business owners insight into making the most out of their marketing dollars by targeting homeowners who can afford their products. Business owners and marketing managers will learn how to reach their prime...

Customers and prospects are exposed to 5,000 advertising messages a day, or more. Marketers have long known that addressing them by name, and tailoring communications to their circumstances, offers a better shot at “connecting” with individuals through all that noise, generating leads, making...

The agents on the frontline want to help customers. They want to resolve issues, and to deliver the desired customer experience and the brand promise. Doing these things results in happier customers and happier agents (as they were dealing with happy customers). Not providing the tools to enable...

Marketing tech has incredible potential — but making it deliver is the hard part. Get a fresh perspective on the tech, tools and talent you need to get the ROI you want.

Nearly every modern consumer wields at least one—and often multiple—mobile devices. Understanding mobile users’ needs and behavior is key to engaging them effectively. But as SMITH’s Strategy & Insight team’s research reveals, mobile sapiens are hardly a homogenous group. There’s tremendous...

Finding effective solutions for managing business data is one of the biggest obstacles businesses encounter in reducing costs, improving service, increasing productivity, and meeting regulatory requirements. Companies around the world have realized that manual and...

Download our latest eBook and learn about the 10 Key Decision Factors in improving service for your channel partners while cutting marketing overhead costs. * Understand the differences between a human and automated solution * Learn the 10 key differences resulting from your decision *...

When properly executed, dynamic content is an effective way to capture your recipient’s attention, personalize the customer experience, and dramatically improve the relevance of your content through one-to-one marketing messages. Use dynamic content to create personalized email programs...

If you’re not already personalizing your marketing, you better start. Personalized messages are more relevant, which makes them more compelling. Compelling messages help generate more interest, which will lead to more sales opportunities. And that’s going to make you and your business more...

Avoid Costly Mistakes and Headaches Researching Companies

In this guide, you’ll learn how self-service can lower costs, improve productivity, and lead to a more personalized and profitable customer experience.

No. 1 in a series of white papers from Cooper+Simmons Media Architects.

We all want to push the easy button when it comes to industrial Internet and web marketing, but there is no single magic bullet. It’s a process that requires constant attention and refinement. There are, however, some generally agreed upon tactics to developing a strong Internet and web...

An update to our 2009 report. Not only is there another generation in the marketing mix, we've moved beyond what devices we use to access content to what kind of content we prefer to access. As smart marketers, we must tailor our content to engage an age range from 18-80.

Small to medium sized (SMB) companies have many choices of CRM software opons, yet choosing a soluteon that actually meets their needs is a tremendous challenge. SMB have needs that are as great as any large company but do not possess the financial resources. Enterprise CRM solutions are far...

9 Simple steps to follow that will demonstrate how to implement an automated solution.

In today's inbound marketing world, generating qualified leads is still the biggest challenge. With shrinking budgets and resources, this challenge becomes even greater. Download this information-packed White Paper now and learn how and why outbound telemarketing is the key to meeting this...

Does it sometimes feel like your communications campaigns have become more like "random acts of marketing" instead of a cohesive, integrated program. The answer might be a brand recalibration. Read how.

We've published a new white paper on mobile marketing on hawkeyeww. Called Marketing on the Move, it includes a point of view on mobile, stats and case studies, and an infographic showing how fast its growing and where its headed.

Steps for automated data B2B cleansing. Recommended for large CRM databases. Includes snapshots of sample reports, graphs and case study. If your database needs manual cleaning, please contact us for further details.

It’s no secret—the B2B space evolved in the last decade, and now encompasses much more than mere lead generation. B2B marketers are not only expected to cater to prospective buyers in an online, offline and mobile setting, but to quantify each marketing activity’s precise impact on revenue....

Colleges and universities clearly understand the usefulness of social media in connecting with prospective students, but it is imperative to strategically leverage student content – across a variety of networks – to use it effectively. In addition, institutions must be innovative in their...

A revolution is brewing in the world of B2B marketing. Lack of differentiation, fragmented media, complex regulation and brutal competition has turned decision making into a Rubik’s Cube for corporate buyers of enterprise products and services. To differentiate themselves in the morass, smart...

Strategic plan. Marketing plan. Tactical plan. Creative plan. Seems like all we do is plan. And the planning is complex, often filling three-ring binders with hundreds of pages and appendices. If you're looking to simplify your marketing planning process, consider these six easy steps.

With 487 office locations and nearly 7,832 employed physicians, Kaiser Permanente is the largest U.S. medical Group. See the other top groups in this updated free market insight report from SK&A. Use this intelligence to identify the most dominant players, and target the top executives who make...