Content by Polaris Direct
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Pragmatic Personalization: Being Direct in an Age of Relevant Marketing
Customers and prospects are exposed to 5,000 advertising messages a day, or more. Marketers have long known that addressing them by name, and tailoring communications to their circumstances, offers a better shot at “connecting” with individuals through all that noise, generating leads, making... -
Printing A New Plan For Direct Marketers How and Why Inkjet is Key to Your Company’s Future Success
While the benefits of inkjet technology are many — shortened project turnaround times, unlimited versioning, cost savings — its primary value lies in the ability to personalize messaging. Inkjet offers the opportunity for brands to achieve one-to-one dialog with customers and prospects, which is...
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USPS Informed Delivery: Get More From Your Mail
While nothing can replace the tactile value of hard copy mail, you can now communicate digitally with direct mail. Yes, the United States Postal Service has gone digital. With Informed Delivery, online marketing efforts can now be connected with printed mail by providing residential consumers a...
