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Pragmatic Personalization: Being Direct in an Age of Relevant Marketing

Customers and prospects are exposed to 5,000 advertising messages a day, or more. Marketers have long known that addressing them by name, and tailoring...

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Printing A New Plan For Direct Marketers How and Why Inkjet is Key to Your Company’s Future Success

While the benefits of inkjet technology are many — shortened project turnaround times, unlimited versioning, cost savings — its primary value lies in the...

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USPS Informed Delivery: Get More From Your Mail

While nothing can replace the tactile value of hard copy mail, you can now communicate digitally with direct mail. Yes, the United States Postal Service has...

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