Printing A New Plan For Direct Marketers How and Why Inkjet is Key to Your Company’s Future Success

Publisher: Polaris Direct

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Printing A New Plan For Direct Marketers How and Why Inkjet is Key to Your Company’s Future Success

While the benefits of inkjet technology are many — shortened project turnaround times, unlimited versioning, cost savings — its primary value lies in the ability to personalize messaging. Inkjet offers the opportunity for brands to achieve one-to-one dialog with customers and prospects, which is proven to increase response.