Pragmatic Personalization: Being Direct in an Age of Relevant Marketing

Publisher: Polaris Direct

Access this content

Your content has been opened.

Please verify you are a human before downloading this content.

Pragmatic Personalization: Being Direct in an Age of Relevant Marketing has been emailed to . Entered the wrong email?

Don't see the content in your inbox?
Make sure to check your spam and other messages folders.

Can't get to your email right now?

To complete your registration and access this content, enter the sign-in code sent to your email.

Please enter a valid verification code.

Code sent to:

Also, remember to check in your spam, promotions, and other folders.

Register to access this content

By accessing content on the CMR Marketing Solutions Directory you agree to our Terms of Service and Privacy Policy; and, you acknowledge that your information may be shared with the content publisher.

Pragmatic Personalization: Being Direct in an Age of Relevant Marketing

Customers and prospects are exposed to 5,000 advertising messages a day, or more. Marketers have long known that addressing them by name, and tailoring communications to their circumstances, offers a better shot at “connecting” with individuals through all that noise, generating leads, making sales and building loyal customer relationships. Personalization is not a shortcut to relevancy, but it sure helps. It’s an attention-getter, and a tactic that continues to prove itself by increasing ROI.