Products by Marketing Operations Partners

Complete self-paced course: 9 classes. * Master the operational components of marketing: strategy, guidance, processes, metrics, technology, infrastructure and ecosystem * Build your business case for operational excellence * Achieve shared vision and cross-organizational results via systems...

To sustain momentum during rapid growth periods, align marketing and corporate vision; clarify roles and responsibilities; streamline and integrate processes; and empower agility and responsiveness. How we can help you adopt best practices: * Define your marketing charter and associated roles,...

To optimize customer profitability, monitor drivers of defection and retention; analyze win-loss, customer lifetime value, and customer equity; develop company-wide understanding of customer perspectives; segment customers by buying circumstances; drive innovation per customers’ desired outcomes;...

To bring your strategies to life, set up your teams for success by ensuring competencies, enabling technologies and processes, and establishing governance and accountability. How we can help you adopt best practices: * Inspire teams with clear linkages between marketing strategy and corporate...

To quantify the results of your marketing investments, emphasize effectiveness, not just volume; provide a holistic view, to prevent side-swiping your overall objectives; connect to corporate objectives, not isolated endeavors; and test cause-and-effect, to refine assumptions. How we can help you...

To leverage business intelligence, integrate your array of data sources from a customer-centric perspective, with financial and operational perspectives secondary; monitor competitors by alternatives available to customers, not just industry players; anticipate customer impact of changes in social,...

To accelerate revenue generation, align your sales process with your customers’ buying process; ensure consistent goals between marketing and sales teams; validate lead qualification; and optimize close ratios. How we can help you adopt best practices: * Align sales efforts with customer...