Return on Marketing (Marketing ROI)

Product Details

To quantify the results of your marketing investments, emphasize effectiveness, not just volume; provide a holistic view, to prevent side-swiping your overall objectives; connect to corporate objectives, not isolated endeavors; and test cause-and-effect, to refine assumptions.

How we can help you adopt best practices in defining, tracking and reporting Marketing ROI:

* Recommend sophisticated improvements for your existing metrics
* Assess your data capture and analysis capabilities
* Pilot a return on marketing strategy
* Combine financial, operational, performance and program metrics for key stakeholders’ information needs
* Substantiate the value of marketing campaigns, programs and initiatives as investments
* Develop a balanced scorecard that motivates employees and predicts customer perceptions
* Track teams’ significant achievements via self-reporting recognition programs
* Optimize value from your industry research and analyst consulting investments