Market Knowledge
-Customer data and intelligence (acquisition, analysis and modeling): data purchase, data enrichment, data capture strategy and implementation, market research (including surveys), Data quality optimization and data consolidation, Data analysis and segmentation of customers and partners, CRM tool...
Marketing Strategy
-Brand strategy: Brand positioning, Brand architecture, Brand and product portfolio, Branding/corporate identity -Market entry/Product launch strategy: Product positioning, Awareness generation, Launch activities, Geo-marketing, Touchpoint strategy -Lifecycle and communication strategy:...
Measures
-Awareness and visibility: Launch campaigns, Image campaigns, Social media awareness campaigns (including reputation management), Positioning campaigns -Lead nurturing and demand generation: Lead generation, Demand generation, Lead nurturing, Attack campaigns, Fan communities -Retention programs...
Media
-Dialog Offline: Direct Mail (DM), Magazines, Postcards -Dialog Online incl. email marketing: eDMs, eNewsletter, email marketing -Social media: Social media marketing, Virtual events, Social CRM/Social marketing with partners -Websites: Website optimization, Landing pages, Registration forms,...
Optimization
-Strategic budget allocation: Budget cutting and allocation models, Marketing ROI, Touch points/Channel allocation -Performance measurement, testing and report: campaign performance measurement, campaign dashboards and marketing reporting, campaign testing (qualitative and quantitative),...
Marketing Automation
As a certified Eloqua partner, Pepper delivers full marketing automation support, from technical implementation to communication and creative development. This blend of strategy, technology and creativity enables Pepper’s clients to engage their targets along the entire lifecycle—from lead...
Online Marketing Solutions
Online marketing solutions from Pepper include: offline & online dialog, email marketing, social media marketing, website optimization, landing pages, web registration forms, portals, digital videos and animation, digital advertising, eDMs, eNewsletters, virtual events, social CRM/social marketing...
Digital/Internet Advertising Services
As a full service marketing and communications agency, Pepper delivers a wide portfolio of digital advertising services along the customer lifecycle and across all digital communication channels including: digital advertising strategy and customer journey; eNewsletter strategy and development;...
Digital/Email Communication Services
Pepper's portfolio of digital/email marketing campaign management and execution & communication services are designed to help businesses address specific marketing challenges and engage with external, internal and channel audiences. These services include: strategy and customer journey development;...
Marketing Strategy Consulting
Pepper believes that a deep knowledge of its clients' customers, industry and products is the basis of a truly successful marketing strategy. As an experienced dialogue marketing agency, Pepper combines these insights with forward-thinking marketing strategy consulting and cutting-edge analytics to...
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