Product Overview
Marketing Strategy
-Brand strategy: Brand positioning, Brand architecture, Brand and product portfolio, Branding/corporate identity
-Market entry/Product launch strategy: Product positioning, Awareness generation, Launch activities, Geo-marketing, Touchpoint strategy
-Lifecycle and communication strategy: Development of persona concepts, Lifecycle stages and lead/customer scoring, Contact and touchpoint strategy as well as media planning, Development of value proposition, key messages and communications plan, Social media strategy
-Channel strategy and programs: Partner recruitment, Partner assessment, Channel program development and implementation, Partner enablement, Data management, Performance measurement
-Content strategy: Editorial planning, Contact, media and touchpoint strategy, Content creation, Content harvesting and syndication, Content spread/deployment
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