Optimization

Product Details

-Strategic budget allocation: Budget cutting and allocation models, Marketing ROI, Touch points/Channel allocation

-Performance measurement, testing and report: campaign performance measurement, campaign dashboards and marketing reporting, campaign testing (qualitative and quantitative), Eyetracking

-Marketing, sales & CRM process optimization & audit: Process optimization and audit for marketing processes, Process optimization and audit for sales processes, Process optimization for CRM Processes, Marketing reorganization, Marketing in- vs. outsourcing, Central vs. Local marketing and communications approaches, model and infrastructure, Change Management

-Marketing automation: implementation of marketing automization infrastructures and processes; development, implementation and execution of automated trigger-based campaigns

-Optimized global and local rollout of complex campaigns: 24 h worldwide support
central vs. Local campaign marketing and communications approaches, models and infrastructures, In- vs. outsourcing, Transcreation and Localization incl. tool support, Cost optimization, Template creation and template-based marketing automation and optimization

-CRM consulting: Analytical CRM, Operational CRM, Strategic CRM, Communicative CRM