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Marketing Consulting Firms

Strategic Planning

When you are in the process of building a revenue focused marketing strategy and are considering marketing automation or looking for ways to further leverage your current solutions, start back at the basics. We help you develop a strategic marketing plan using a framework based on four key...

Marketing Consulting Firms

Buyer Personas

Speak to buyers in their language, in their timing, towards their felt need, and you’ll be one step closer to closing the sale. Isn’t a superb feeling when someone just gets you? Your potential buyers are no different; they crave to be understood. Uncover buyer needs. We identify your best...

Marketing Consulting Firms

Message Development

The right message is where it all starts. Unfortunately for many marketers, that’s also where it ends. How can we track what messages are working and engage your most valuable leads? Answer: combine art with science. By combining the right marketing platform with the know-how to run it,...

Marketing Consulting Firms

CRM Integration

Your Salesforce.com CRM is your companies lifeblood. Problem is, you have a heart condition… the blood is just not flowing like it’s supposed to. That’s where we come in. We’ll integrate you with Marketo so you can realize the full potential of your CRM investment. We align your sales and...

Marketing Consulting Firms

Lead Profiling

Quality time + quality leads = larger quantities of cash in your pocket When sales reps focus their time on the hottest sales lead, they close more business faster. With seamless integration into your CRM, we allow you to: See a dashboard of your “best bets” for action across all leads and...

Marketing Consulting Firms

Lead Scoring

Lead scoring lets you automatically qualify leads and measure their interest and engagement in your products. With a defined lead scoring methodology, you can: Automate lead qualification processes so you can act on “hot” leads faster Score leads using demographics and BANT attributes, as well...

Marketing Consulting Firms

Lead Nurturing

Lead nurturing is the process of building “conversations”… conversational marketing with qualified buyers that are not yet ready to speak with your sales staff. Through lead nurturing you can: Create consistent and meaningful communication with viable customers regardless of their stage in the...

Marketing Consulting Firms

Behavior Tracking

Open the window into your buyer’s behavior via buyer tracking. How often, how in depth and with what content to they interact? Couple this info with behavioral lead scoring, and you’ve got a sure-fire recipe for success. You’ll know just how far your potential buyer has traveled down the yellow...

Marketing Consulting Firms

Web Activity Monitoring

The ability to monitor your site’s traffic takes lead tracking to the next level. Find out why prospects visit your site, which pages they visit, and how often they come back. Our marketing automation platform allows you to: Track all prospect interactions online, including known and anonymous...

Marketing Consulting Firms

Custom Sales Emails

Sales intelligence is fine and dandy, but what cranks real ROI is the ability to turn insight into action. How much more could you increase sales if your reps wielded the power to create targeted and optimized campaigns—100% coordinated with marketing? With deep Salesforce.com integration, your...

Marketing Consulting Firms

Segmenting & Lists

Your marketing lead database contains all the info necessary to acquire and nurture segmented leads, forecast results, and demonstrate marketing’s impact on the bottom line. With a bi-directional lead database, you can: Build a rich, single view of all marketing interactions between each lead...

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