Strategic Planning
When you are in the process of building a revenue focused marketing strategy and are considering marketing automation or looking for ways to further leverage your current solutions, start back at the basics. We help you develop a strategic marketing plan using a framework based on four key...
Buyer Personas
Speak to buyers in their language, in their timing, towards their felt need, and you’ll be one step closer to closing the sale. Isn’t a superb feeling when someone just gets you? Your potential buyers are no different; they crave to be understood. Uncover buyer needs. We identify your best...
Message Development
The right message is where it all starts. Unfortunately for many marketers, that’s also where it ends. How can we track what messages are working and engage your most valuable leads? Answer: combine art with science. By combining the right marketing platform with the know-how to run it,...
CRM Integration
Your Salesforce.com CRM is your companies lifeblood. Problem is, you have a heart condition… the blood is just not flowing like it’s supposed to. That’s where we come in. We’ll integrate you with Marketo so you can realize the full potential of your CRM investment. We align your sales and...
Lead Profiling
Quality time + quality leads = larger quantities of cash in your pocket When sales reps focus their time on the hottest sales lead, they close more business faster. With seamless integration into your CRM, we allow you to: See a dashboard of your “best bets” for action across all leads and...
Lead Scoring
Lead scoring lets you automatically qualify leads and measure their interest and engagement in your products. With a defined lead scoring methodology, you can: Automate lead qualification processes so you can act on “hot” leads faster Score leads using demographics and BANT attributes, as well...
Lead Nurturing
Lead nurturing is the process of building “conversations”… conversational marketing with qualified buyers that are not yet ready to speak with your sales staff. Through lead nurturing you can: Create consistent and meaningful communication with viable customers regardless of their stage in the...
Behavior Tracking
Open the window into your buyer’s behavior via buyer tracking. How often, how in depth and with what content to they interact? Couple this info with behavioral lead scoring, and you’ve got a sure-fire recipe for success. You’ll know just how far your potential buyer has traveled down the yellow...
Web Activity Monitoring
The ability to monitor your site’s traffic takes lead tracking to the next level. Find out why prospects visit your site, which pages they visit, and how often they come back. Our marketing automation platform allows you to: Track all prospect interactions online, including known and anonymous...
Custom Sales Emails
Sales intelligence is fine and dandy, but what cranks real ROI is the ability to turn insight into action. How much more could you increase sales if your reps wielded the power to create targeted and optimized campaigns—100% coordinated with marketing? With deep Salesforce.com integration, your...
Segmenting & Lists
Your marketing lead database contains all the info necessary to acquire and nurture segmented leads, forecast results, and demonstrate marketing’s impact on the bottom line. With a bi-directional lead database, you can: Build a rich, single view of all marketing interactions between each lead...
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