Sales intelligence is fine and dandy, but what cranks real ROI is the ability to turn insight into action. How much more could you increase sales if your reps wielded the power to create targeted and optimized campaigns—100% coordinated with marketing?
With deep Salesforce.com integration, your sales reps can:
Send individual emails or entire campaigns to multiple recipients
Get instant alerts when potential buyers open and click emails or visit your website
Work directly inside Outlook or Salesforce.com CRM—no new tools to learn
Use best practice templates, or start from scratch
Add potential buyers to complete lead nurturing flows and other marketing-published campaigns
Empower your sales and marketing team to go beyond basic email marketing to deliver sales campaign’s that are completely coordinated with marketing. Sales reps can add their contacts and leads to marketing-published campaigns and workflows. This includes adding potential buyers to nurturing flows, suspending marketing activity for a specific period of time, or automatically recycling a potential buyer.
The result? A seamless sales process aligned between sales and marketing.
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