B2B International USA Inc

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707 Westchester Avenue
White Plains, NY 10604

About B2B International USA Inc

  • B2B International is a leading global business-to-business market research consultancy. Our expertise and experience cover an unrivalled range of industry sectors, and we count among our clients some of the world's largest organizations. Our services comprise both qualitative and quantitative techniques, and our areas of specialization include: - acquisition research - advertising research - competitive intelligence - corporate positioning/branding - customer satisfaction/loyalty - employee satisfaction - market entry, assessment, and tracking - new product development - pricing strategy - segmentation. So, if your company is looking to enter a new market, create a new brand, find out how satisfied customers or employees are, target markets more efficiently, develop a new product or test the effectiveness of an advertising campaign, B2B International can help you.
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Products by B2B International USA Inc

  • Acquisition Studies

    When your company is considering making an acquisition, it is essential that you are armed with as much knowledge as possible. Usually, acquisition targets are new to the potential purchaser, making the level of uncertainty even greater. Acquisition studies form an integral part of the due... Read more
  • Advertising Research

    Market research and market intelligence play an important role before, throughout and following the life of a direct mail or advertising campaign. When advertising is at the initial development stage, B2B International can obtain input from the potential target audience through exploratory... Read more
  • Branding Studies

    Studies have shown that – on average – around 5% of a company’s stock value derives directly from the company’s image. Companies with a strong image or reputation attract more customers, retain more customers, and attract better employees. In short, branding is a key means of achieving... Read more

Content by B2B International USA Inc

  • Pricing Research - What Do Our Customers Value? By

    Discover three extremely effective ways of exposing which benefits are most valued by your consumers and how to use the results of these analyses to find the ideal price for your offering. A business to business marketer faces a quandary when deciding how to price their products and services.... Read more
  • The Importance of Branding in Business-to-Business Markets By

    Discover why branding is such an integral element of a successful B2B marketing campaign. Learn how to measure and regulate your firm’s brand within the B2B market context. Whether a firm is business-to-business focused or business-to-consumer focused, true product differentiation depends on... Read more
  • Why is Business-to-Business Marketing Special? By

    Take a look into the world of B2B marketing and explore what makes these types of buyer-seller relationships distinctive. Learn how you can leverage these differences to properly approach a relationship with a business buyer. Though they share the same end goal, to close a sale, business to... Read more