Mountain Stream Group is a multidiscipline communications consultancy. We engineer our client’s success by blending visual, verbal, nonverbal and sensory communication into a multidimensional, behavior-affecting message stream that creates a physical, rational and emotional connection between... Read More
Focus is an online resource where business and IT professionals can access the data, research, and analysis they need to make better business decisions. Whether it's our authoritative, data-driven product research, our timely topic briefs or real-time interaction with our expert network, all of... Read More
MaCorr Market Research is dedicated to delivering high quality, leading-edge market research surveys. We are committed to working in partnership with our clients, and to providing total customer satisfaction. MaCorr is a full-service market research firm that specializes in web based marker... Read More
When your company is considering making an acquisition, it is essential that you are armed with as much knowledge as possible. Usually, acquisition targets are new to the potential purchaser, making the level of uncertainty even greater. Acquisition studies form an integral part of the due... Read more »
Market research and market intelligence play an important role before, throughout and following the life of a direct mail or advertising campaign. When advertising is at the initial development stage, B2B International can obtain input from the potential target audience through exploratory... Read more »
Studies have shown that – on average – around 5% of a company’s stock value derives directly from the company’s image. Companies with a strong image or reputation attract more customers, retain more customers, and attract better employees. In short, branding is a key means of achieving... Read more »
By B2B International USA Inc
Discover three extremely effective ways of exposing which benefits are most valued by your consumers and how to use the results of these analyses to find the ideal price for your offering.
A business to business marketer faces a quandary when deciding how to price their products and services....
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By B2B International USA Inc
Discover why branding is such an integral element of a successful B2B marketing campaign. Learn how to measure and regulate your firm’s brand within the B2B market context.
Whether a firm is business-to-business focused or business-to-consumer focused, true product differentiation depends on...
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By B2B International USA Inc
Take a look into the world of B2B marketing and explore what makes these types of buyer-seller relationships distinctive. Learn how you can leverage these differences to properly approach a relationship with a business buyer.
Though they share the same end goal, to close a sale, business to...
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