The Customer Lock-In Toolkit

Product Details

Using cost-effective market research to lock in customers and lock out the competition

In testing economic times such as these, marketers are facing pressures to reduce costs along with fewer profitable customers and a shrinking customer base. It is now more important than ever to ensure customer satisfaction and loyalty are high and to avoid losing customers to the competition. The customer lock-in toolkit can help.

The customer lock-in toolkit is an inexpensive online survey that asks the key questions that matter to your customers and your business. Each question represents an important tool in the kit that provides the crucial answers to decreasing sales and defecting customers.

The toolkit has been designed by B2B International’s leading practitioners and is aimed to provide actionable findings on improving customer satisfaction, increasing customer loyalty and fulfilling unmet needs with an overall aim of locking customers in and locking competitors out.