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Discover the three main components of excellent customer support. Learn how to leverage these components to enhance the value of your firm's product or service offering to your customers. A new realization is slowly emerging in the modern business world. This realization is; that the customer-company relationship extends beyond the close of the purchase of a product or service. Customer support is an integral element that, in the mind of the consumer, is an important aspect of a firm's product or service offering.