Neolane, Inc.

Neolane’s enterprise marketing solution is a single, open platform that encompasses all the essentials for managing campaigns, leads, dynamic content, marketing resources, customer data and analytics. Complementing and extending existing CRM solutions, Neolane’s lead management capabilities help B2B marketers to optimize demand generation and intelligently capture and manage leads – whether that’s weeding out unqualified leads, prioritizing and routing hot leads to sales, or automatically nurturing contacts with personalized offers to help move them along toward readiness to buy. Unlike traditional marketing software, Neolane’s software is based on standard, open technology, using web services for template-based, straightforward data and process integration with operational front- and back-end systems. Neolane’s centralized marketing database and advanced marketing features integrate with on-premise and on-demand CRM systems via bi-directional mapping and real-time web services.