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Neolane, Inc.

Enterprise Marketing Platform

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Neolane’s enterprise marketing solution is a single, open platform that encompasses all the essentials for managing campaigns, leads, dynamic content, marketing resources, customer data and analytics. Complementing and extending existing CRM solutions, Neolane’s lead management capabilities help B2B marketers to optimize demand generation and intelligently capture and manage leads – whether that’s weeding out unqualified leads, prioritizing and routing hot leads to sales, or automatically nurturing contacts with personalized offers to help move them along toward readiness to buy. Unlike traditional marketing software, Neolane’s software is based on standard, open technology, using web services for template-based, straightforward data and process integration with operational front- and back-end systems. Neolane’s centralized marketing database and advanced marketing features integrate with on-premise and on-demand CRM systems via bi-directional mapping and real-time web services.

Company Details

Address
One Gateway Center - 7th Floor, 300-334 Washington Street
Newton, MA 02458

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Products & Services

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Conversational Marketing Technology

Neolane's conversational marketing technology encompasses all the essentials marketers need to plan, create, execute...

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Neolane Campaign Management Software

Neolane's folder management software is one of five core applications in the Neolane marketing folder platform. This...

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Neolane Lead Nurturing and Tracking Software

The Neolane Lead Nurturing and Lead Tracking software is specifically designed for your marketing and sales team. Our...

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Neolane Marketing Resource Management

One of five core applications in the Neolane Campaign Management Software platform, Neolane Marketing Resource...

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Categories

Email Marketing > Campaign Management and Execution
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