Neolane Campaign Management Software

Available from Neolane, Inc.

Product Details

Neolane's folder management software is one of five core applications in the Neolane marketing folder platform. This software provides core folder management functionality for marketing and sales teams. Designed to handle both traditional and emerging channels, our folder management tool helps marketers design and execute single- and cross-channel communication strategies, collect and measure responses, and fulfill requests.

With Neolane's folder management software, marketers can easily communicate with customers and prospects in a consistent fashion, via each person's preferred marketing channel, without having to create multiple, channel-specific marketing campaigns. It also tracks tasks for marketing team members, manages workflow, sends alerts and tracks costs back to budget for reporting purposes, and contains out-of-the-box reports for essential metrics such as marketing folder ROI and open rates. Templates are provided for common marketing programs, such as e-newsletters and postcard mailers, and users can easily create or import their own templates as well.

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