Strategy & Insight

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It seems like a simple concept to create demand. Offer value, and people will respond. But savvy modern marketers know it’s much more complex than that. Just to start, you’ll need to design intelligent demand creation and lead nurturing campaigns, create smart lead scoring programs, align engaging content to every stage of the buyer’s journey and link revenue to all your marketing efforts.

To do all that, and more, Faction brings together data-driven planning methodology and deep demand generation and marketing technology experience to help our clients find, build and grow profitable, long-term customer relationships. We partner with our clients using an analytic and consultative approach to make the complex simple.

Our team brings thought leadership and best practices to our clients to provide them with the insights necessary to identify and understand audience segments, evaluate the competition, design better value propositions, and drive marketing and sales enablement.

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