Products by Faction Media

B2B demand creation is evolving at a breakneck speed. Rapidly changing buyer behaviors are influencing new strategies and tactics all the time. And progressive marketing technologies and organizational shifts between sales and marketing now challenge the modern marketer in ways never seen...

It seems like a simple concept to create demand. Offer value, and people will respond. But savvy modern marketers know it’s much more complex than that. Just to start, you’ll need to design intelligent demand creation and lead nurturing campaigns, create smart lead scoring programs, align engaging...

Combined with a demand generation strategy, compelling content marketing provides a strategic approach focused on creating and distributing valuable, relevant and engaging experiences and information to attract and retain customers and prospects — and, ultimately, to accelerate and drive...

We believe top quality, cross-channel, personalized marketing campaigns are the key to engaging in the right brand and demand generation conversations with your customers. From simple yet well-designed promotional emails to highly dynamic, data-driven marketing automation programs with...

As marketers, we have a responsibility to nurture leads to a point of qualification that is acceptable to sales. And that’s what lead scoring helps us do at Faction. Lead scoring is a critical component of lead nurturing. It’s a methodology that allows you to rank a prospect’s value to the...

B2B purchasing is complex — we all know that. Because of this — and because you can’t forget that you’re selling to people with emotions — you need to build a mutually-beneficial relationship with your customers based on trust. And because at least half of your leads (according to Marketo) are not...

B2B sales cycles are long and complicated — in part because each sale includes multiple decision makers. This necessitates marketing that is as targeted and relevant as possible. And that’s where Account-Based Marketing (ABM) comes into play. ABM allows you to reach and engage with your target...