Products by Direct Online Marketing

SEO – or Search Engine Optimization – is the process of helping a Web site or page of a Web site appear at a higher position in the search engine results pages (SERPs). Whenever you type a certain word or phrase into a search engine such as Google, a list of pages indexed by the search engine...

Paid search marketing – or pay per click / PPC – allows you to buy advertisements with the search engines. It first entered the marketplace (with any kind of success) in 1998 via GoTo.com, which was the fore bearer to Yahoo! Search Marketing (now in a long-term contract to utilize the Bing Ads...

It’s all too easy to waste time, money and energy following a social media strategy that isn’t targeting your core users or isn’t of benefit to them when you do. In fact, when we speak at conferences, business owners and marketers #1 concern is simply how to make time for social media on top of all...