Paid Search Marketing / Pay Per Click / PPC

Product Details

Paid search marketing – or pay per click / PPC – allows you to buy advertisements with the search engines. It first entered the marketplace (with any kind of success) in 1998 via GoTo.com, which was the fore bearer to Yahoo! Search Marketing (now in a long-term contract to utilize the Bing Ads interface) and an inspiration for today’s largest paid search provider, Google AdWords.