Search Engine Optimization - SEO

Search Engine Optimization - SEO

SEO – or Search Engine Optimization – is the process of helping a Web site or page of a Web site appear at a higher position in the search engine results pages (SERPs). Whenever you type a certain word or phrase into a search engine such as Google, a list of pages indexed by the search engine appear related to that given word or phrase. If you’ve ever wondered why certain sites rank higher in the search engine results pages than others, you’d find the answer in the techniques employed by search engine optimizers.