About First Insights
First Insights specializes in usability research and conducts lab based usability testing, ethnographic studies, contextual interviews, competitive studies and heuristic analysis. We work closely with clients to understand their business, marketing and IT goals before selecting a research methodology, thereby helping them save valuable time and user interface development expenses on Websites, Intranets and software initiatives. We've helped optimize sites for Fortune 500 firms and start up's in the following industry verticals: automotive, airlines, travel, banking, insurance, pharmaceuticals, packaged goods, online retailing and technology. Visit our site for more details.