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As businesses navigate progressively competitive waters, customer service often arises as the key differentiator, making call recording and speech analytics applications increasingly useful for companies to gain and maintain an edge, identify their niche, and hone their operational techniques. Newer technologies that automate market research are becoming more readily available at an increasingly attainable cost to business of all sizes. A speech analytics system allows a business to create content searches that automatically monitor customer conversations captured in audio recordings. The content searches are customized by the business to identify keywords and phrases specific to their business, giving them real knowledge to overcome challenges, transform the business, and assist multiple departments in meeting their various business goals of customer satisfaction, revenue, quality, compliance and workplace efficiency.