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Finding quality reputable sources for your marketing campaign is very difficult because - - Lists are being promoted under different names. - Compiled files are being marketed as response files. - Publications are folding and Companies are being bought. The only way to uncover quality... Read more »
Social media, when used strategically with other marketing initiatives can be very effective in attracting quality leads and increasing sales by reaching the most appropriate people. When doing social media marketing, you must make sure the person creating the content really understands the... Read more »
You know your audience and we know where to find them. With expertise in the specialized B2B sector, we know what type of messages & channels resonate with certain titles and industries. Below are a few of the Global B2B Media sources that have a proven track record of performing. Media Kits... Read more »
Once you attract a visitor to your website with a strategic inbound marketing plan you can convert them into a lead and nurture them into becoming a buyer. - Keyword Search - Blog - Calls-to-Action - Landing Pages - Email - Marketing Automation - Social Media With Inbound Marketing, visitors... Read more »
Is your marketing on the right path? You need to analyze your previous marketing results to make sure you are reaching the RIGHT people with the RIGHT message on the RIGHT marketing channels. Use this worksheet to make sure you are targetting the RIGHT people. Read more »
Inbound is all about publishing helpful and interesting content your audience wants to consume. But with the infinite number of approaches and ever-increasing creative standards, the possibilities of how your campaigns might take shape can be overwhelming. To help get the inspiration flowing,... Read more »
Check out these great ideas to get your creative juices pumping. Generating B2B leads is a marketer's single most important objective. Read more »
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