Can Exhibiting be Friendlier? What Exhibit Marketers Want for the Future

Publisher: MC²

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Can Exhibiting be Friendlier? What Exhibit Marketers Want for the Future

A report is based on the feedback from 57 event marketers and event managers who examined the future of exhibit management and to identified ways to make exhibiting more friendly in the next five years. The report reveals current challenges and highlights three essentials to successful exhibiting programs in the future.