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Generational Marketing Balancing Act: Now We Are Six

Generational Marketing Balancing Act: Now We Are Six

An update to our 2009 report. Not only is there another generation in the marketing mix, we've moved beyond what devices we use to access content to what kind...

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The Generational Marketing Balancing Act

The Generational Marketing Balancing Act

For the first time ever, marketers must simultaneously give consideration to five generations as they evolve through America’s marketplace.

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Is Face-to-Face Marketing Old School?

Is Face-to-Face Marketing Old School?

Will face-to-face events survive the digital age? Why could face-to-face marketing be considered "old school". Find out in this informative white paper.

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Can Exhibiting be Friendlier? What Exhibit Marketers Want for the Future

Can Exhibiting be Friendlier? What Exhibit Marketers Want for the Future

A report is based on the feedback from 57 event marketers and event managers who examined the future of exhibit management and to identified ways to make...

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How to Get What You Came For at a Trade Show

How to Get What You Came For at a Trade Show

Attending trade shows can be a scrutinized marketing expense. Download our guide to making the most of a trade show visit. Share it with your customers!

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Meeting Green: How to Save Money and the Environment

Meeting Green: How to Save Money and the Environment

Steering clear of green meeting challenges is not a good idea anymore. This white paper outlines some simple steps to develop an organized plan that can make...

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