INCENTIVES AND YOUR CUSTOMER EXPERIENCE

“Make your employees happy and they will make your customers happy.”
This simple maxim has been echoed by business leaders from Richard Branson to Herb Kelleher, and it is true. The challenge lies in how you make you employees or in the case of a contact center, your agents happy. It is your agents that interact with your customers, they are the ones who deliver service and have the greatest impact on your Customer Experience. There are a myriad of lenses through which we can examine the impact that your contact center organization can have on the customer experience, product or service knowledge, emotional engagement, ease of interaction, professionalism, etc. Each of these, of course, is at some level a reflection of the culture and practices you have embraced in your operation. In this article we will drill down on an item near and dear to every agents’ heart and that is incentives and compensation.