While most people outside of the communications field are not following a large number of communications in real time, nearly everyone today, from consumers to CEOs, types in a term, phrase or company name to a search engine when they're looking for information. At that moment, search optimization becomes critically important to a brand, and we want the searcher to be surrounded by an entire portfolio of content in support of our client's mission.
Atomic's in-house technical search team works with clients to optimize language used for PR purposes, web content, blog content, etc. to perform well in organic search engine returns. Our specialists are also skilled in designing and managing paid search programs.
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