Mass media, verticals, special interest outlets, corporate blogs, personal blogs, social networks, Twitter, Google, YouTube, mobile. One to many, one to one, many to many, push and pull. These are no longer separate channels and dynamics, they are all part of the evolving continuum people use to find information and communicate today, and it's impossible to manage communications programs properly with last generation agency practices and tools.
Atomic's unique combination of analytics-driven strategy and measurement, carefully directed creativity, content targeting, search optimization and engagement across the modern landscape of traditional media, digital/social media, video events is an effective alternative to the more prevalent, standard agency approach.
Often at least 100% more effective, across many tangible measures of PR performance compared to pre-Atomic baselines. Frequently on lower budgets than before.
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