About Isurus Market Research and Consulting
Isurus Market Research specializes in custom market research on behalf of clients in business-to-business markets. Our roots are in research for enterprise technology firms; however, we do significant work in the areas of education, healthcare, and business services. We regularly conduct qualitative and quantitative research in North America, Europe, and Asia.
Isurus' work focuses on:
-brand management and tracking
-market opportunity assessment, sizing
-sales effectiveness evaluation
-customer satisfaction and loyalty
Methodologies include qualitative (focus groups, depth interviews) and quantitative survey research.