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  2. Isurus Market Research and Consulting

Isurus Market Research and Consulting

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38 Cameron Avenue, Suite 250
Cambridge, MA 02140
About Isurus Market Research and Consulting
  • Isurus Market Research specializes in custom market research on behalf of clients in business-to-business markets. Our roots are in research for enterprise technology firms; however, we do significant work in the areas of education, healthcare, and business services. We regularly conduct qualitative and quantitative research in North America, Europe, and Asia.

    Isurus' work focuses on:
    -brand management and tracking
    -product development
    -market opportunity assessment, sizing
    -sales effectiveness evaluation
    -pricing
    -customer satisfaction and loyalty

    Methodologies include qualitative (focus groups, depth interviews) and quantitative survey research.
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