Our platform powers sites in over 20 markets and reveals how businesses make complex purchase decisions. These unique insights enable us to create effective audience segments and help marketers improve outcomes.
Buyers need help making buying decisions: Highly considered business purchases involve many decision makers and follow a nonlinear path, making it a challenge for customers to make buying decisions. To win sales deals, marketers must help buyers throughout the journey.
Buyers complete a set of tasks before making a decision: Business buyers complete distinct tasks before making a purchase. Once a problem is identified, stakeholders explore solutions and develop requirements before developing a short-list of suppliers and working to build consensus.
Purchase ease matters: Customers reward suppliers that make buying easier. That is why our Buyer Enablement Platform is so effective in helping companies win more sales deals.
Sellers have little opportunity to influence decisions: Research finds that when businesses are considering a purchase, they spend most of their time researching independently online before speaking to a salesperson.
Simple. Experience. We know how to build businesses, and bottom lines, with smart advertising and marketing strategies that deliver results. As a leading Long Island Advertising Agency, CGT Marketing specializes in effective business-to-business programs. We select the best approaches from a... Read More
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When marketers provide information that helps customers through a complex purchase, they win big. Our network of industry-focused sites and audience targeting capabilities help you reach your ideal customers every step of the way. As your target market searches for a vendor the Featured... Read more
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