Nielsen Claritas

Nielsen Claritas is the pre-eminent source of accurate, up-to-date demographic data and target marketing research information about the population, consumer behavior, consumer spending, market segments, households and businesses within any specific geographic target market area in the United States. Its target marketing services are aimed at reducing the cost of customer acquisition and growing customer value. Nielsen Claritas offers industry-leading consumer segmentation systems, consulting services and marketing software applications for site location analysis, advertising sales and customer targeting.