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Jump Start Your B2B Marketing

A Collection Of Insights To Help With Your B2B Marketing Strategy. The Areas Covered Include Branding, Content Strategy, Direct Marketing, Public Relations,...

Lead Management System Audit

A document comprised of several areas, intended to generate an audit of your existing system for sales and lead management.

Proliferation of Options Requires B2B Media Channel Planning

A look at strategies, such as media fragmentation and proliferation of new media that are used in media planning, used to capitalize on new opportunities...

What B2B Marketers Need to Know about Improving Search Engine Performance

This paper confirms the importance of search and outlines the key factors B2B marketers need to consider to optimize their companies performance: organic...

What Makes Search so strategic for B2B

B-to-B strategic search is a customer-centric approach emphasizing keywords, content, integration and analytics.

Podcasts Deliver Fresh, Authentic Audio Content to Target Audiences

Best practices for creating effective podcasts that provide a solid return after minimal investment, position your company as an industry leader, and create...

Convergent PR: The Best of Both Worlds

By combining social media PR and traditional PR, convergent PR helps drive more customers and prospects, boosts brand awareness, and helps develop customized...

Hyperintegration: B2B Marketing Integration in Today’s World

Discussed are drivers of hyperintegration, issues that led marketers to capitalize on hyperintegration, and seven keys to make hyperintegration effective.

Hyperintegration: planning the customer experience at Web 2.0 speeds

New media has magnified the power of hyperintegration. Marketers must anticipate user needs, allow them to drive the marketing process, create customized...

Three Ways to Make B2B marketing Work

The new opportunities for strategic direct marketing require a new mindset and process for capturing, cultivating, mining and refining relationships with...

Channel Strategy Audit

Godfrey’s Channel Strategy Audit is intended as a guide to assist you in providing the information we need to generate a distribution channel strategy...

Change Your Mind about B-to-B Direct Marketing to Change Results

New thinking is required for B-to-B direct marketing. To be successful, you must learn to think like a publisher, an editor, a sales professional, a web...

Three Ways to Make B2B Direct Marketing Work

With a targeted mailing approach, you build and refine an in-house database of customers and prospects, then deliver relevant, focused messages to segmented...

B2B Branding in a 2.0 World

Branding represents the total experience customers and prospects have with your company. New media choices make branding more important than ever.

Extending B2B Branding Through (and to) The Channel

A key difference between consumer and business to business branding is the influence of selling channel, including sales reps, dealers and distributors.

Differentiation: Why It’s So Hard to Do It Well

Developing appropriate differentiation can be a challenge for business-to-business marketers because to be successful, a company’s positioning must hit all the...

B2B Branding: Consumer Models Need Not Apply

Branding is the most vital component of some of the most successful client marketing programs our agency has ever implemented.

Differentiation: Living your Differentiation in a Web-Centric World

A company’s differentiation is how it defines itself in the minds of its customers to beat the competition. It’s what guides business strategy as it faces...

Brand Strategies for B2B Mergers and Acquisitions

For the B2B marketer, there is nothing like a merger or acquisition for bringing brand strategy decisions and implementation issues to the front.

Why Branding Becomes More Important in Uncertain Times

If there’s ever a time when you need strength, continuity, and support of a healthy brand, it’s when there’s uncertainty.

Practical, Empirical Brand Equity Research Enables Better Strategic Decisions

Executive management depends on metrics and measurable actions for making decisions to effectively run business. Marketing traditionally does not.

The B2B Brand Marketer’s Dilemma

Management is asking questions such as: Where should resources be allocated for differentiation? What actions should be taken to have the greatest impact on...

Applying Advanced Analytics to B2B Branding Research

Management is asking questions such as: Where should resources be allocated for differentiation? What actions should be taken to have the greatest impact on...

Social Media and the Art of Listening

In business to business advertising and marketing there’s a great deal of focus on “reaching” certain audiences. That focus hasn’t changed with the rise of...

B2B Social Media: Seeking the Community of Practice

In regards to social media, what really matters to business to business marketers is how many messaging opportunities are out there.

Do You Know Where Your B2B Audience Is?

There are two steps that B2B marketers need to take in regards to their audience. Finding their audience, and knowing their audience.

Prepare for the Recovery: A B2B Checklist

For 2010, B2B marketers need to change their focus from “marketing in a downturn” to “marketing for success in the recovery” The recession, combined with other...

BING's Application to B2B

By turning audiences into participants, engagement in an interactive environment can give B2B marketers impressive return on their social media investments.

Rules of Engagement

By turning audiences into participants, engagement in an interactive environment can give B2B marketers impressive return on their social media investments.

Download content by Godfrey.

Jump Start Your B2B Marketing

Lead Management System Audit

Proliferation of Options Requires B2B Media Channel Planning

What B2B Marketers Need to Know about Improving Search Engine Performance

What Makes Search so strategic for B2B

Podcasts Deliver Fresh, Authentic Audio Content to Target Audiences

Convergent PR: The Best of Both Worlds

Hyperintegration: B2B Marketing Integration in Today’s World

Hyperintegration: planning the customer experience at Web 2.0 speeds

Three Ways to Make B2B marketing Work

Channel Strategy Audit

Change Your Mind about B-to-B Direct Marketing to Change Results

Three Ways to Make B2B Direct Marketing Work

B2B Branding in a 2.0 World

Extending B2B Branding Through (and to) The Channel

Differentiation: Why It’s So Hard to Do It Well

B2B Branding: Consumer Models Need Not Apply

Differentiation: Living your Differentiation in a Web-Centric World

Brand Strategies for B2B Mergers and Acquisitions

Why Branding Becomes More Important in Uncertain Times

Practical, Empirical Brand Equity Research Enables Better Strategic Decisions

The B2B Brand Marketer’s Dilemma

Applying Advanced Analytics to B2B Branding Research

Social Media and the Art of Listening

B2B Social Media: Seeking the Community of Practice

Do You Know Where Your B2B Audience Is?

Prepare for the Recovery: A B2B Checklist

BING's Application to B2B

Rules of Engagement