Godfrey

B2B Branding, Digital marketing and Integrated Communications

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Godfrey offers B2B marketing expertise such as: marketing strategy; branding; advertising; direct marketing; web design and development; media; public relations; research; search marketing; social media marketing; experiential marketing; and, the ability to implement cutting-edge technologies.

Godfrey forwards its clients' business objectives with the power of big ideas. Every campaign is propelled by a core of original insight, targeted strategy and bold conceptual focus. Its diversity of B2B marketing capabilities ensures that this big idea makes it through the client's entire program. Right down to the smallest tactic.

The result is a unified B2B campaign that engages audiences with ideas that lead to action.

Company Details

Address
40 N. Christian Street
Lancaster, PA 17602

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Products & Services

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Strategy

As the most vital step in the B2B marketing planning process, an effective strategy guides and drives tactical...

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Branding

B2B branding is more than just logos, graphics and colors. These days, it’s about your personality – the look, feel and...

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Advertising

Advertising is a constantly evolving field that lets you offer a more controlled message. It’s an important element in...

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B2B Email Marketing Campaign Management and Execution

Communicating directly with customers and prospects has always been an important part of B2B marketing. Godfrey creates...

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Web Design and Development

Despite the ever-changing pace of the online world, the most important component of digital marketing is effectively...

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Media

Media today is everywhere – in all forms. B2B companies need to determine the right media mix to successfully reach and...

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PR

From traditional PR programs – case histories, trade show support, media tours, event marketing and more – to newer PR...

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Research

Market research opens the door to knowing your customers – their exact wants and needs. It enables you to craft a...

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Search Marketing

Godfrey considers search one of the foundational elements, not simply of your website, but of your entire program. It...

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Resources & Content

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Jump Start Your B2B Marketing

A Collection Of Insights To Help With Your B2B Marketing Strategy. The Areas Covered Include Branding, Content...

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Lead Management System Audit

A document comprised of several areas, intended to generate an audit of your existing system for sales and lead...

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Proliferation of Options Requires B2B Media Channel Planning

A look at strategies, such as media fragmentation and proliferation of new media that are used in media planning, used...

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What B2B Marketers Need to Know about Improving Search Engine Performance

This paper confirms the importance of search and outlines the key factors B2B marketers need to consider to optimize...

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What Makes Search so strategic for B2B

B-to-B strategic search is a customer-centric approach emphasizing keywords, content, integration and analytics.

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Podcasts Deliver Fresh, Authentic Audio Content to Target Audiences

Best practices for creating effective podcasts that provide a solid return after minimal investment, position your...

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Convergent PR: The Best of Both Worlds

By combining social media PR and traditional PR, convergent PR helps drive more customers and prospects, boosts brand...

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Hyperintegration: B2B Marketing Integration in Today’s World

Discussed are drivers of hyperintegration, issues that led marketers to capitalize on hyperintegration, and seven keys...

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Hyperintegration: planning the customer experience at Web 2.0 speeds

New media has magnified the power of hyperintegration. Marketers must anticipate user needs, allow them to drive the...

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