Public Relations & Online Reputation Management

Available from Borenstein Group, Inc.

Product Details

Contrary to popular belief, PR has little to do with talking, and much to do with listening. Ears to the ground, public relations professionals leverage media channels to tap into public perceptions of your organization.

By reconciling an organization’s brand with the pulse of an industry, PR can steer the central conversation and regulate its outcome. Control the narrative and own the marketplace. This is the benefit of a solid public relations strategy. Ink is cheap. Influence is priceless.

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