Borenstein Group, Inc.

Contrary to popular belief, PR has little to do with talking, and much to do with listening. Ears to the ground, public relations professionals leverage media channels to tap into public perceptions of your organization. By reconciling an organization’s brand with the pulse of an industry, PR... Read more »

Whether it is sharing information, getting feedback or educating your followers – social media allows you to get instant feedback with the target audience you are trying to reach. Read more »

Calculated, streamlined Web sites with desirable multimedia content are particularly potent, provided that all messaging is validated under the aegis of brand. Like all mass communications tools, multimedia platforms may feed a strong temptation for reactive dialogue. But at the heart of your... Read more »