Knowing where your prospects are, what they need, and how they form their buying decisions is powerful information. For complex products and services, it can be a challenge to have comprehensive, integrated, and effective, multi-touch programs that educate your customers and close sales. Cold calls and scripted telemarketing campaigns can turn high-value prospects away, while the traditional print and email marketing mix is hit and miss. OnPath Complex Conversation Programs, nurture and harvest the returns of strong business-to-business relationships. From influencing opinion early in the buying cycle to positioning your company as a trusted advisor and handing off true sales opportunities that are ready to engage, our programs shorten complex sales cycles and produce greater returns each time. Working with OnPath, you can: • Communicate the breadth and depth of complex solutions and product lines • Dramatically lift the return on investment of your current marketing programs • Narrow the gap between marketing and sales by improving lead quality and follow-up practices. This produces real sales opportunities versus unqualified leads.