Data Capture and Analysis

Data Capture and Analysis

If you are a business owner, or simply a go-getter, efficiency is likely your best friend. “Is there a faster (or better) way to do this?” is a question we repeatedly ask ourselves whether recruiting candidates, collecting and analyzing data, or facilitating online focus groups. Our company Decision Point Consulting integrates technology into every study design in order to efficiently reach study respondents, ensure accuracy in data collection, analysis and reporting, and expedite completion of the study for our clients.

Marketing and research technology refers to the electronic tools or digital programs used to collect information on target markets. These technologies gather mass amounts of quantitative information, or numerical and statistical information through: surveys, audience analytics, subscription data, website traffic monitoring, and more. These technologies collate the data for you into digestible, relevant, and observable information.