Prospect & Lead Nurturing: A lesson in B2B biology

Publisher: iris Chicago

Access this content

Your content has been opened.

Please verify you are a human before downloading this content.

Prospect & Lead Nurturing: A lesson in B2B biology has been emailed to . Entered the wrong email?

Don't see the content in your inbox?
Make sure to check your spam and other messages folders.

Can't get to your email right now?

To complete your registration and access this content, enter the sign-in code sent to your email.

Please enter a valid verification code.

Code sent to:

Also, remember to check in your spam, promotions, and other folders.

Register to access this content

By accessing content on the CMR Marketing Solutions Directory you agree to our Terms of Service and Privacy Policy; and, you acknowledge that your information may be shared with the content publisher.

Prospect & Lead Nurturing: A lesson in B2B biology

There’s a certain biology to turning prospects into customers. It starts off with the careful process of caring for and nurturing a lead who’s not ready to buy. Marketing and sales are key contributors to this constant cycle as they create and implement direct, relevant and targeted marketing efforts to move leads down the funnel until they become active customers.