Product Overview
Consulting
Consulting services from Cooper + Simmons helps clients set goals by identifying the most rewarding intersection of marketing goals, media selection, time frame and budget before a campaign starts. This positions the client to shift goals or campaign approaches before committing the majority of the budget.
CSMA’s proprietary, trademark-pending Media Channel Effectiveness Index(MCEI™) is a predictive model that helps the advertiser dial its media plan up or down. For each client, we develop an MCEI™ model that reflects advertising goals which are based on product pricing, target audience, response and/or sales objectives.
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