National brands need to provide content for dealers to use online to ensure the brand message is properly communicated in the local online marketplace, as well as to enhance their search engine marketing (SEM)/search engine optimization (SEO) efforts. JGSullivan Interactive's SEM/SEO platform lets dealers utilize brand-approved templates to add quality content to their Facebook pages. Dealers can also use brand-approved copy and graphics to run Facebook ads to customers in their local market.
Content for blogs, twitter and websites and other quality content helps dealers increase their search engine marketing and search engine optimization, while also helping them engage online with customers. JGSullivan's local marketing and SEM/SEO platform becomes the central location for dealers to access videos, articles and photos to keep their websites and social media sites fresh.
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