The very definition of local advertising is changing as consumers quickly move from reading a printed newspaper every day to getting their news and product information online. So, it’s not good enough anymore to just provide customizable newspaper ads and television spots to your retailers. Now you also have to have co-brand dealer web site content, Facebook friendly content, e-mail campaigns, Google landing pages, mobile sites and display ads to name just a few of the new ways consumers interact with your brand today.
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