There are many different factors to evaluate when fine tuning a Web sites performance and effectiveness. Here are just a few examples of reporting that Webolutions uses to ensure maximum profitability and performance.
-Campaign management – It is important to know what and how each marketing campaign performs. We use the information from our Website tracking solution to focus on the campaigns that provide the most value.
-Funnel tracking – When setting up your tracking system, Webolutions implements funnel tracking to see where visitors are dropping off throughout the conversion process.
-ROI and conversion tracking – Return on investment (ROI) and conversion tracking is vital when evaluating the overall performance of the Web site and marketing campaigns.
-Bounce rates – A bounce rate simply refers to the number of visitors that enter and leave a page, without navigating further into the site. Webolutions uses the bounce rate to evaluate the overall performance of the landing page. If the bounce rate is too high, then there is a problem with the page and it will need to be revamped.
As all segments of our population become more and more familiar with using the Internet, it is now more important than ever that successful businesses understand and begin to utilize the current and future online marketing avenues available to them. Advanced Website analytics is just one resource that is necessary to the success of your Website.
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