TopProvider LB - CMR Marketing Solutions Directory
TopProvider LB - CMR Marketing Solutions Directory

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Browse all whitepapers and guides from TriComB2B in one place.

Marketing to Technical Buyers

Marketing to Technical Buyers

This white paper introduces important considerations for marketing efforts designed to reach B2B technical buyers. It discusses the pressures and difficulties...

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PR 2.0 - Telling Your B2B Marketing Story

PR 2.0 - Telling Your B2B Marketing Story

With the evolution to digital outlets and the explosion of information channels, the field of public relations has seen a dramatic shift. With more avenues of...

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Considerations for a Successful B2B Product Launch

Considerations for a Successful B2B Product Launch

Across industries, product development entails all types of activities, from market research to testing and launch to market. Research tells us that with the...

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Planning Made Simple(r)

Planning Made Simple(r)

Strategic plan. Marketing plan. Tactical plan. Creative plan. Seems like all we do is plan. And the planning is complex, often filling three-ring binders with...

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TopProvider MR - CMR Marketing Solutions Directory