TriComB2B's marketing consulting services start with asking its clients the correct questions, including: Who is your audience? What motivates them to action? Can you solve the problems that matter most to them? And prove it? TriComB2B's consulting services first seek to establish a complete understanding of its clients' business objectives, key strategies, target markets, audiences and competitive landscape. From there, the agency can define positioning and key messages for client offerings, engaging in research if necessary.
Then, whether it’s for a client's entire business unit or a specific campaign, the agency will discuss what the client wants to achieve and then collaborate with them to develop a detailed plan, including: creative platforms, tactical recommendations, timing, resources, metrics and budget.
TriComB2B has found that B2B marketing requires precise focus that considers what’s needed at every point of the buying cycle, which in B2B is longer, more complicated and predominantly based on the buyer’s own research.
TriComB2B believes that understanding what drives its clients' customers to take action is what makes it different than other B2B marketing agencies.
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